Whatever you do these days, you’re a writer.
If you work in journalism or publishing or PR ... write speeches or ad copy or video scripts ... you are a writer. You may even consider it your calling, and eagerly seek out ways to improve your craft.
But even if you never wanted to be a writer—even if you chose your profession specifically to avoid writing—you are a writer.
Think about it.
If you’re a lawyer, you write briefs.
If you work in government, you write memos and RFPs and reports.
If you work in marketing or product development, you need to describe your work to others in the organization.
If you’re a consultant, you need to assess the complex goings-on of major corporations—and chart a path to new business opportunities.
If you work in other businesses—real estate development, engineering, sales, health care, education, finance—you name it—you need to explain complex processes and rules.
FIND OUT HOW THE WRITING CODE
CAN HELP YOU . . .
NO MATTER WHAT YOUR JOBA recent survey of Fortune 500 companies, in fact, found that 80% of all professionals write on the job. Some for hours a day.
And the people who don’t write so much in the organization—well, they have to read what their colleagues are writing.
A top-level executive for a Fortune 500 company recently confided: “The biggest waste of time in any company happens because of poor writing. When CEOs and managers have to guess what someone else is trying to say, that’s time and money down the drain.”
Chances are, when someone writes poorly, they not only waste others’ time… they also fail to develop the most creative and efficient ways to do their work.
LET THE WRITING CODE TRANSFORM WRITING
IN YOUR ORGANIZATIONThe Writing Code can show everyone in your organization how to write clearly—in a fraction of the time—in one-single day seminar.
The Writing Code was developed by Charles Euchner, an acclaimed author who has taught at some of America’s leading institutions, including Yale, Holy Cross, and Northeastern.
Euchner is the author of books on civil rights, baseball, urban policy, the presidency, and more. He has also written for major newspapers and magazines including Newsweek, The New York Times, The Boston Globe, The American, CommonWealth, Education Week, and more.
Now Euchner has developed a can’t-miss system for writing called The Writing Code.
Whatever you do, wherever you do it, The Writing Code can transform you, your career, and your organization.
Guaranteed.
How?
FIND OUT MORE
ABOUT THE WRITING CODE PROCESSThe Writing Code operates on two levels:
First, The Writing Code System identifies 96 skills that you need to master.
Each of those skills is simple and intuitive. You can learn any of the skills in a matter of minutes. And you can apply them—actually use them in the work you do every day—right away.
Chances are, you already know 50 or 60 of those skills. You just need to know what you know. And you need to label them. That way, you can deploy these skills whenever you need to.
By labeling those skills—and supplementing them with a couple dozen new ones—you will be able to solve every writing challenge you face. Whatever you do. Wherever you do it.
Second, The Writing Code teaches you those skills in a sequence. You’ll start by learning about storytelling
. . . then move to construction—building great sentences and paragraphs, mastering grammar and style, editing and punctuation
. . . and finally move to analysis—asking great questions, breaking problems down, gathering and assessing evidence, and making a strong and persuasive argument.
You start with storytelling partly because it’s fun. Everyone loves hearing and telling a great story. Why not start with a skill that everyone enjoys?
You also start with storytelling because it offers a “template” for construction and analysis. If you master the simple skills of storytelling, all the abstract skills of writing come easily. In fact, storytelling offers a "template" for all other skills of writing. So if you can "crack the code" of storytelling, you can quickly master the rest.
The Writing Code uses the latest research on learning and the brain to show you how to write well, write fast, right away.
By understanding how the brain works, we can:
Manage the process of writing—and editing
Understand the needs of the reader
Break complex ideas into manageable pieces
Use the words that excite the reader’s imagination
Help the reader understand how big and small ideas relate to each other
Avoid the deadly habits that make writing harder, duller, and more laborious than it needs to be
WHY WRITING CODE SEMINARS WORK
More than anything else, writing is a process of problem-solving.
Most of us have a half-filled toolbox. We just need to fill the rest of the toolbox. And then we need to figure out when and how to use all these tools.
Writing Code seminars start by helping you see just how much you already know. In a sense, we look through your toolbox to see what skills you already have—and we offer useful tips on using those skills better.
Then we show you the skills that you might not have—or that you might not know you have.
Then we show you how to combine these skills for every challenge you face as a writer.
When you understand the full range of necessary skills, you can deploy those skills better.
WHY DO WE DO IT ALL IN ONE OR TWO DAYS?
Now, here’s something people who teach year-long programs won’t tell you.
It’s easier to learn faster.
Think of it this way: Would you enjoy watching a movie with pictures flashing by at 24 frames a second? Or would you rather look at those pictures, one at a time?
Obviously, you can understand the flow of ideas better when you see images flicker by at 24 pictures a second.
Same thing goes for learning skills like writing.
You need to learn how the skills you already have—and the new skills you learn in The Writing Code—fit together. You need to look at all of them together.
You can’t depict a story’s characters without understanding how stories unfold.
You can’t show action without understanding beats.
You can’t give the reader the “world of the story” without understanding details.
You can’t build a great paragraph without building great “action cores” in your sentences.
You can’t create a “step outline” without understanding “paragraph buckets.”
You can’t understand grammar without understanding how ideas move in sentences and paragraphs.
You can’t edit fast—and well—without understanding the “Search and Destroy” system.
You can’t make an analysis without knowing how to ask great questions.
Here’s the powerful little secret of The Writing Code: You know most of this stuff already. You just need to know what you know, learn what you don’t, and see the connections among all the pieces.
And you can do that better by tackling it all at once—rather than s p r e a d i n g t h e p r o c e s s o u t e n d l e s s l y.
WHAT ARE WRITING CODE SEMINARS LIKE?
Writing Code seminars are dynamic, interactive sessions.
Charles Euchner, the creator of The Writing Code, is an experienced teacher and speaker. He has spoken before dozens of community and professional groups. He has taught at the university and college level for almost a quarter-century.
He knows how to connect, explain, and guide students—so they become masters of the subject.
Unlike virtually all other writing teachers, Euchner has worked extensively as both a writer and a teacher.
He knows the challenges all writers face. And he understands how to connect with students at all levels—from high school to college, in small businesses and large corporations, in small groups and large audiences.
In every seminar, you will get:
Dynamic, practical explanations of the “tricks of the trade" of writing
Video clips that bring you into the “inner logic” of communications
Focused application of skills, using The Writing Code Workbook
Group interactions that sharpen and reinforce the skills you need to write well
Practical strategies to apply all the skills of The Writing Code—right away.
WHAT DO EXPERTS SAY ABOUT THE WRITING CODE?
The Writing Code works not just because it delivers what you need to know, in the right order.
It also works because it gets people involved—it keeps the energy level and the focus high—from the first to the last minute.
Here’s what leading experts say about The Writing Code:
Charlie Euchner is the first person I turn to — not just because he’s so terrific at what he does, but also because his enthusiasm and energy for the writing process are without peer.
—Wayne Coffey, Sports writer, The New York Daily News, author of The Boys of Winter (New York Times bestseller)
Charles Euchner is the rare talent who can both write and teach. He has now codified his wisdom in The Writing Code, with all the skills you need to become a strong writer. One day in a classroom with Charlie Euchner will save you months of frustration and make writing anything — books, articles, reports — much easier. Trust me, it works.
—Former Ambassador Nancy E. Soderberg, author of The Superpower Myth
A great way to get everybody from students to practicing professionals excited about the skills, knowledge, and work habits that go into the composition of clear, solid prose . . . with just the right blend of rigor, encouragement, and fun.
—Alex Heard Editorial Director of Outside magazine and author of The Eyes of Willie McGee
If you once loved writing, hearing Charlie will move you to once again reengage in that art. If you write marketing material for your business, you will learn some great tips how to draw readers in and leave them wanting more. Take advantage of the opportunity to work with Charlie—it is a good investment of your time and money.
—Ann Marie Sidman, Vice President, Learning and Development, Gen Re, a Berkshire Hathaway CompanyThe genius of a Charlie Euchner presentation is in the simple eloquence with which he delivers a bounty of usable information and advice. He connects with people using a conversational style loaded with ideas borne from his years of application and research. He is as accessible as an old friend. Listening to Charlie extemporaneously engage a group is an exhibition of a brilliant and nimble mind at work.
—Chris Carroll, Director of Student Media, Vanderbilt University
Charlie is one of those unique individuals who understands how the world works and can communicate it better than nearly anyone I know.
—Barry Bluestone, Dean, School of Public Policy & Urban Affairs, Northeastern University
Charlie Euchner is as entertaining as he is informative, weaving together insightful advice and compelling stories. At ease with his audience, he instills optimism in the heart of aspiring writers with simple and practical strategies.
—Gary Alan Jaeger, The Writing Studio, Vanderbilt University
Charlie's passion touches every listener and motivates individual transformation in an instant. Speaking without notes, he connects with an audience in just a few moments. I recommend Charlie as a workshop leader who makes a difference.
—Harris Stone, Chancellor, The Graduate Institute
CREATING A CULTURE OF WRITING
IN YOUR ORGANIZATIONMastering any skill works best when everyone in your community—your school, company, agency, website, publication—shares common ideas and skills.
Consider the story of Brockton High School in Massachusetts. For years, BHS ranked at the bottom of all Massachusetts schools for achievement. Then a small group of teachers decided to change the school’s culture. Those teachers convinced the principal to require writing in every class. Even science. Even gym.
And guess what? Brockton High School now outperforms 90 % of all schools in Massachusetts. By focusing on writing—making everyone better communicators, wherever they were—BHS encouraged everyone to think through their ideas better than ever before. In all subjects.
And by making writing a system-wide priority—involving every last teacher and student—the school created a support system for everyone. Suddenly, everyone in the school was looking for writing tips and tricks of the trade.
The Writing Code can help YOU transform your organizational culture, too.
Our seminars can give everyone the skills—from top to bottom—to think and communicate better.
The more people who are part of the process, the more dynamic the process will be.
Everyone will write better and faster if the boss—the CEO, the teacher, the manager, the coach—encourages employees to follow simple tricks of The Writing Code.
Everyone in the organization can also support and push everyone too. Kind of like in a good sports team or orchestra or theater troupe or science lab.
The skills of The Writing Code work for everyone. If you make it part of your organizational culture, you will not only write better and faster. You will also create a more efficient and creative method for everything you do—not just writing, but everything.
CREATIVITY AND THE WRITING CODE
The Writing Code—as the name suggests—teaches you how to “crack the code” of writing in all fields.
You will be taught all the simple, intuitive skills you need to solve every writing problem you will ever face.
And you will learn how to “connect the dots”—how to see the connections between all the skills of writing.
So you communicate clearly, energetically, and effectively.
But there’s a bonus—which might be the greatest benefit of all.
Mastering The Writing Code helps you think more creatively.
For most people, the greatest frustration of writing comes when you have an idea—sometimes a great idea—but you get tangled up in clumsy phrasing, repetition, abstraction, and needless clutter.
By giving you simple tools for clearing out the junk, The Writing Code helps you to focus on the creative ideas we all have.
The Writing Code, then, is not just a powerful system for communication. It’s also a powerful system for nurturing and developing the creative ideas that can transform your school, business, agency, publication, or website.
We’re so confident The Writing Code will work for you that we are willing to offer a 100% money-back guarantee if you aren’t completely satisfied that we have improved your organization’s writing skills.
Call us to find out how we can help you transform your own writing skills and those of others throughout your organization.
Then use the skills that we teach.
If those skills don’t quickly and dramatically improve writing in your organization, we’ll refund the entire tuition for your program.
Write well, write fast. Right away.
P.S. Wait! Don't go away! One more thought: Think of the best class or seminar you've ever taken. It might be about science . . . or business . . . or music . . . or sociology. What made it so great? It was a combination of two things: (1) You mastered the subject of the class, and had fun doing it, and (2) The insights you got from that class spilled over into everything else you did. That's the double benefit of The Writing Code. You will take your writing and editing to a new level. But more important, you will get the space you need to focus -- really focus -- on the other aspects of your work. Without the headache of writing struggles, you can develop yourself in countless other ways.
P.P.S. Just to show you're interested, click here to get Ten Things Everyone Needs to Know About Writing. Follow them, right away. Do that and you'll save lots of time, right away. And remember, there's lots more where that came from.
